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Watch Chick-fil-A Bowl Parade Live Stream Online :Many bowl sponsorships aren't cheap and there are plenty of companies who seem fine with just having their name on them, doing little to use it to try to pick up new customers.

Date: Sat, December 31st 2011

Additional Time Info: 12:30 p.m. - 2:00 p.m.

Location: Georgia Dome


Once again, the Chick-fil-A Bowl Parade will serve as the official kickoff for game day. The parade steps off at the intersection of Peachtree Street and Ralph McGill Boulevard and ends at the Georgia World Congress Center leading all fans into the halls of the Chick-fil-A Bowl FanFest presented by Coca-Cola.

Chick-fil-A Bowl Parade

Atlanta, Georgia

Monday, December 31, 2012, 12:30 PM (Eastern)

No television coverage.

Look for approximately 10 high school marching bands plus the two university bands.

Come join in the fun of this bowl tradition featuring colorful themed floats, classic cars, cheerleaders, mascots, award-winning marching bands, dynamic dance groups and much, much more!

That can't be said for chicken brand Chick fil-A, which has sponsored the former Peach Bowl in Atlanta since 1998.

Throughout game day on Monday, the company will employ 20 people inside its famous "Eat Mor Chikin" cows in and around the parade and stadium. They'll hand out 5,000 bags to tailgaters with four of the restaurant's famous sandwiches and a six pack of coke in each one. And for those that don't get the product for free? They can buy it.

Over the course of Monday night's game between LSU and Clemson, Chick fil-A concessionaires, going up and down the aisles, will sell about 25,000 of the company's sandwiches. If you don't get the message, there will be a mini cow in the 72,000 cup holders at the game as well.

In preparation for the game, I sat down with the man who helps make the business tick, Steve Robinson, the company's executive vice president of marketing.

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Added by New Year Fireworks on December 31, 2012

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