Ypulse Youth Marketing Mashup June 1, 2009
San Francisco, California 94102
Join brand, corporate and social marketers, media professionals, educators and leaders of non-profit organizations to learn and share best practices, research and latest strategies on marketing to and communicating with youth with technology.
Spotlight Keynote: Don Tapscott, Author, Grown Up Digital and Chairman, nGenera
Other Speakers and Panelists
• Paul Yanover, EVP & Managing Director, Disney Online
• Guy Kawasaki, Director, Garage Technology Ventures
• Jason Davis, VP, Disney.com
• Bill Carter, Partner, Fuse
• Donna Fenn, Author, Upstarts!
• Josh Shipp, Advice Slinger, HeyJosh.com
• Adam Aberman, Director Global Digital Strategy, Youth Venture, Ashoka
• Jacqueline Lane, VP, TeenEyes Division, C&R Research
• Many more to be announced in the coming weeks!
2009 PRECONFERENCE EVENTS
• Tweens Unconference (Co-sponsored by Privo)
• Youth Marketing Boot Camp
• Campus Youth Marketing Preconference
• Urban Marketing Preconference
Visit www.mashup.ypulse.com for updates and to register today!
About Ypulse
Ypulse is the premier blog and news source for marketing and media professionals interested in successfully reaching and communicating with today's youth market using technology.
For general inquiries, call 510-832-1501 or email [email protected].
Added by ModernMedia on February 1, 2009
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ModernMedia
UPDATE: Here's the current (very full) list of speakers!
• Don Tapscott, Author, Grown Up Digital; Chairman, nGenera Insight
• Josh Shipp, Advice Slinger, HeyJosh.com
• Greg Clayman, EVP of Digital Distribution, MTV Networks
• Donna Fenn, Author of Upstarts!
Interacting with a panel of influential young entrepreneurs:
• Guy Kawasaki, Managing Partner, Garage Technology Ventures
Offering trend presentations on African-American, Hispanic and Asian-American youth culture, covering the ‘urban’ mobile space, and more:
• Nancy Tellet, VP, Research and Consumer Insights, MTV Tr3s
• James W. Andrews, VP, Ketchum Interactive
• Adisa Banjoko, CEO, Hip-Hop Chess Federation
• Jeffrey R. Meade, President, The Reason
• Tru Pettigrew, President, Alloy Access
• Julia Huang, interTrend
• Neelanjana Banerjee, Editor, YO! Youth Outlook
• Lynne d Johnson, Senior Editor, Fastcompany.com
• Graham Brown, Mobile Youth
• John Huffman IV, CEO, Real Content Group
• Caralene Robinson, Boost Mobile
• Gonzalo Perez, Owner, Motivo Insights
• Jean Hoffman, WuChess
• Rolando Brown, Chief Cultivator, Parallel MVMT
• Kevin Walker, Partner, CultureLab
Presenting back-to-back in a Ypulse Campus Case Study Slam:
• J Scavo, MySpace Records
• Doug Sweeney, Levi Strauss
• Vickie Collier, VP, Digital Media, Disney-ABC Television Group
• Jason Bakker, Director of Marketing, Campus Media Group
• Daniel Coates, Founder, SurveyU
• Andrew Flagel, Dean of Admissions, George Mason University
• Deborah Gitell, Alloy Media+ Marketing
• Julie Haddon, The Marketing Farm
• Martin Green, COO, Meebo
• Carisa Natvig, Sponsorship Programs, Youth Marketing Connection
Conducting a Youth Marketing Boot Camp on the dynamic new relationship between young consumers and their technology:
• Gary Rudman, President, GTR Consulting
Moving the industry forward with a Tweens Online (Un)Conference:
• Denise Tayloe, CEO, Privo
On immersive marketing that engages teens:
• Gregg Witt, Partner, Premise Immersive Marketing
• Mike Townsend, Partnership for a Drug-Free America
On making it simple:
• Daryl Butler, Marketing Director, Retail Brand, Nike
Answering questions after an exclusive screening of “DARE,” a Sundance hit:
• David Brind, Screenwriter and Co-Producer, and Adam Salky, Director
On trendspotting in 2009 and beyond:
• Rebecca McQuigg, Trend Analyst, The Intelligence Group
• Lauren Puglia, Undercurrent
• Jody Turner, CultureofFuture.com
• Ed Cotton, Influx Insights
Revealing the anatomy of a successful pro-social campaign:
• Adam Aberman, Global Digital Strategy, Youth Venture, Ashoka
• Tim Showalter-Loch, Manager, Community Relations, Best Buy
Covering mobile marketing that makes sense for brands:
• Scott Foe, Games Publishing, Nokia
• Daniel Neal, CEO, kajeet
• Evan Tana, VP, Loopt
• Allison Mooney, Director of Trends and Insights, Mobile Behavior
On user-generated campaigns, from generating submissions to defining success:
• Paul Yanover, EVP and Managing Director, Disney Online
• Jason Davis, VP, Disney.com
• Kelly Hugunin, Executive Director, Marketing, Walt Disney Records
Sharing research-based ideas about how to cut spending without losing impact:
• Bill Carter, Partner, Fuse Marketing
On how Gen Y is using technology to manage money:
• Ross Martin, SVP and Head of Programming, mtvU
• Laurie Petersen, General Manager, Minyanville Family Media
• Kit Yarrow, PhD, Consumer Psychologist
• Andrea Coombes, Personal Finance Editor, MarketWatch
In discussion with some of the smartest minds in youth marketing (over lunch and in the halls):
• YOU! (Suggest a topic, and even volunteer to moderate a lunch roundtable when you register.)