This one-day course offers an introduction to writing for the web, with practical exercises and discussion throughout.
Have you noticed how you enjoy spending time on some websites and not others? How it can be really easy, enjoyable and rewarding getting things done online when you go to some sites? And frustrating, dull and downright annoying when you go elsewhere?
A lot of the difference comes down to one of the most neglected ingredients of a good website - the written word.
Learn how to make your users feel good about your website, your brand and the time they spend interacting with it.
The Tutor is Martin Bazley, ICT4Learning.com a consultant with over 10 years’ experience as an online audience advocate – thinking about websites from the users’ point of view.
• Why do I need to learn to write for the web – I can write already!
• About how people use the web
• Who is your website for? What will it offer them? How will they use it…?
• Structuring web content
• Engaging your users
• Writing for different types of user
• Managing content creation by multiple authors or contributors
The course is aimed at anyone who needs to produce written content for websites, from journalists and copywriters to website and content managers. Technical expertise is not assumed.
Lunch and refreshments are provided with this course.
Price: £175 (concessions £125)
Booking: At present, bookings must be made via email to [email protected], who will contact you for further details, or by phone to +44 (0)20 7915 5412. Only credit cards can be accepted for payment.
Added by NMK on November 22, 2007