Workshop: Fundamentals of PR strategy July 12, 2010

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Level: Basic
An effective PR strategy will flow from, and support, an organisation’s corporate plans. This workshop will define a strategic approach to public relations and show how PR is integral to creating and implementing corporate strategy. Particular emphasis is placed on looking at practical ways to create and develop a PR strategy. Aspects of strategic decision-making are covered and time will be spent examining recent case studies, as well as delegates’ experiences and requirements.
Topics

Strategy development and implementation
The contribution of strategic decision-making to organisation performance
The PR contribution to strategic decision-making, strategy development and implementation
Public relations strategy
Case study examples of strategy in action
Developing strategic thinking, including analysis techniques.
Strategy development and implementation
The contribution of strategic decision-making to organisation performance
The PR contribution to strategic decision-making, strategy development and implementation
Public relations strategy
Case study examples of strategy in action

Learning Outcomes
Delegates will improve their ability to think strategically and to see
opportunities for public relations in strategic decision-making,
strategy development and implementation. In addition, they will develop
their own capabilities in applying strategic thinking to public
relations practice.
Multiple bookings
If you would like to make a booking for more than one training
course or event, please phone us on 020 7631 6938.
Alternative Date(s)
23rd September 2010 - London
REF: mnvy

Organized by CIPR Workshops
CIPR Training is a series of one-day workshops that have been designed to equip you with the understanding, knowledge and the core PR and business skills that will demonstrate your commitment to your career and professional development.
These sessions are highly practical, and we encourage two-way participation to ensure that you get the most out of the session. We only use CIPR Approved Trainers to lead our sessions.
If you have any queries, please contact the workshop team on 020 7631 6900 or at [email protected]

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Ticket Info:  

• CIPR member 20% discounted rate , £329.00
• Non member 20% discounted rate, £427.70

Official Website: http://ebqa.eventbrite.com/event/480376820/upcoming