Women in Business Event: How to Create Brand Names with Buzz August 16, 2011

How to Create Brand Names with Buzz
With Alexandra Watkins, Founder & Chief Innovation Officer, Eat My Words

Join Alexandra Watkins, Founder & Chief Innovation Officer of Eat My Words, for an entertaining and enlightening presentation on How to Create Brand Names with Buzz. Attendees will learn about the new rules of creating brand names and discover the secret to powerful brand names that generate buzz and revenue.

Learn how to avoid costly naming mistakes and how the right name can build a brand:

ﾠHow to evaluate the strength of any brand name in 15 seconds
ﾠWhy old school brand names don't work in the Internet Age
ﾠ3 domain name secrets that will save you thousands
ﾠHow to cash in on clever names with branded merchandise
ﾠWhere to find free naming resources online

A winner of the Make Mine a Million $ Business program sponsored by American Express, Alexandra has turned her passion for naming things into a thriving company. She first got hooked on naming when Gap hired her to create cheeky names for their first line of body care products. Soon after, Alexandra broke into the business by weaseling her way into Landor via a Match.com date. With her fresh, unconventional naming style, she soon became a go-to resource for countless branding and naming firms around the country. And Landor sent her enough business to open her own firm. Since then, she's generated thousands of names for snacks, software, sunscreen, social networking sites, sportswear, shoes, sugar scrubs, serums, and seafood. Prior to Eat My Words, Alexandra was an advertising copywriter, working at leading ad agencies up and down the West Coast, including Ogilvy and Mather.

Register Online Now. Fee to attend.

Official Website: http://events.sfchamber.com/eventdetail.aspx?EventID=1907