Winning in Recession March 20, 2009

Learn some of the successful marketing strategies that small and mid-market businesses are employing to beat the recession in our power packed luncheon meeting on 20th March '09 from 11:30 AM to 1:00 PM EDT.

11:30 AM - 12:00 Noon - Registration
12:00 Noon to 1:00 PM - Lunch and Presentation

Venue :
Microsoft Corporation, 1125 Sanctuary Parkway, Suite 300, Alpharetta, GA 30004

The following items will be covered in the session.

How has recession affected Companies?
Why traditional marketing and sales strategies are not working?
What is wrong with the process and technology supporting marketing and sales processes today?

Smart and Innovative Strategies that work!
What is working? - A focus on niche Products/Services, Micro-targeting customers, expanding beyond immediate geographies among several other tactical steps are helping companies improve the return on marketing spend.

How do you combine your current marketing efforts with the new innovations – strategies that help integrate online and offline efforts effectively

How do you make the sales process work in tandem with marketing - collaborative sales processes for faster sales cycles, larger opportunity pipelines

Technology that supports the transformation of customer acquisition
Desired features of the technology supporting the implementation of new generation marketing strategies and collaborative sales processes.

A brief overview of SharePoint as the desired technology platform.
Walkthrough of solutions that go beyond CRM, and eMarketing to create a differentiating platform for sales and marketing in your organization

The Roadmap and approach for moving forward
The overall roadmap for adapting new generation marketing strategies and collaborative sales processes.
Benefits for your organization.
Approach to implementation and ROI.

Official Website: http://www.optimusbt.com/campaignpages/marketing_ars.aspx