Winning Campaigns with Powerful Collateral April 29, 2010

Ever wonder what it takes to develop an advocacy, public awareness, or marketing campaign that “wins” for your organization or library? Want to create effective print and online materials that truly resonate with the communities you serve or get political leaders to take notice?

In this free webinar, we’ll hear from one of the winners of the 2009 Adobe-TechSoup Show Your Impact Design Contest about how her organization – Asthma Free School Zone in New York City – created a variety of collateral that helped her small organization sway the giants at City Hall and win on behalf of children and schools. They developed collateral that can be seen on coffee cups, buses, buttons, and billboards throughout New York City as well as on their website. The impact of their campaign has helped pass local legislation that improves the health of children and communities.

In addition, we’ll hear from Chris Kitchener, from Adobe’s InDesign team, who will share tips and tricks to inspire your use of this and other Adobe tools and help create the collateral that will win you more supporters and tell your organization’s story.

The 2010 Adobe-TechSoup Show Your Impact Design Contest will be open to your submissions on May 10. Learn more here.

You can discuss this webinar on Twitter with the hashtag #techsoup or join us for a live-stream of the event in Second Life.

Register today! https://cc.readytalk.com/r/kqlbh9dv13tg

Official Website: https://cc.readytalk.com/r/kqlbh9dv13tg