Wild Alchemy BrandThinkTM April 25, 2008

Wild Alchemy will deliver a BrandThinkTM workshop in Portland on Friday, April 25, from 9 a.m. – 4 p.m. at the Riverplace Hotel (1510 SW Harbor Way). BrandThink shares innovative brand building, research and brief writing methodologies for marketing and branding professionals and advertising agency executives. The session includes in-depth case study illustrations from campaigns for clients including Miller High Life, Nike, Umpqua Bank and others.

“As a marketer, I would never think of doing positioning work without enlisting the help of Wild Alchemy,” said Jackie Thomas, Nike, Inc. “They are true partners in discovery, creativity and brand strategy.”

The workshop has been presented at events such as the Oregon Governor’s Conference on Tourism and the Bend Creative Conference. Its moderator, Lynette Xanders, Wild Alchemy’s CEO and Founder, is a 13-year ad agency veteran. She has served as Director of Planning for agencies including BBDO Vancouver, BFS/Chiat Day, Cole & Weber and DDB Seattle.

Xanders has developed a number of other workshops, including Brand:U and the Chaos Creativity Workshop. All provide tools to develop personal “alignment” and idea-friendly team environments that make it easier to tap into the emotional side of brand discovery.

“Brand development is the key to maximizing success for most companies, but it’s too often looked at as a rational list of product attributes, rather than a magical ingredient in the alchemy of attraction,” said Xanders. “It is as much an art as a science. Through BrandThink, we share very specific tools and methods toward approaching branding in a more artistic, relaxed, productive way – all of which helps create real change for clients.”

Registration for BrandThink is $250 per person and includes parking and refreshments. To register, visit http://event.wildalchemy.com/roi/686/BrandThinkTM-Workshop.htm. For more information, email [email protected].

About Wild Alchemy
Wild Alchemy is an account planning-based brand development company that specializes in providing insights that infuse companies and brands with momentum to “create something amazing.” Brand, ad and growth strategies developed from these insights has resulted in increased margins, sales and market share for clients. Clients include Nike Goddess, Miller High Life, Delta Airlines, HEAD Golf, Cadillac, Wyndam Hotels, Virgin Megastores, Tillamook, Amtrak West, Umpqua Bank, Domaine St. Michelle, Nextel, LucasArts, Norm Thompson, Outward Bound and others.

Official Website: http://event.wildalchemy.com/roi/686/BrandThinkTM-Workshop.htm