Why is it so difficult to make money from inventions? February 2, 2006

Prof Andrew Pollard, Caparo Industrial Professor of Product Design

New products are an essential need for the long-term survival and development of any company. So what makes it so difficult to introduce new products into the market successfully? This intriguing lecture explores some of the reasons behind this, and looks at the chasm of understanding that generally exists between inventors of new products and the companies that might commercialise them.