Why CRM is dead....NRM is alive... August 11, 2009

In this session we will discuss how building networked communities is absolutely a must in the new millennium and why traditional CRM and marketing is dead. We will also discuss building communities is not the same as using Social Media and how building communities can drive real business value but just using social media for the sake of being there can backfire. We will also discuss how business communities will look like in the future and what you can do in your company to achieve short term and mid term successes by incorporating a communities philosophy in your company.

Marco ten Vaanholt
Vice President SAP Community Network
Global Head SAP Business Process Expert (BPX) Community
Global Head SAP Business Objects (BOC) Community

Marco ten Vaanholt is Vice President for SAP Community Network responsible for the SAP Business Process Expert Community (bpx.sap.com); and the SAP Business Objects Community (boc.sap.com) strategy and programs.

He also heads up the Business and Solution Management Organization that focuses on newer and less well-established areas, including product solution management of the Community platform collaboration features; driving and managing new Community business and innovation programs; Community network revenue-generating activities; and Community expansion in fast-growth and emerging markets such as Japan, China and Latin America. Marco joined SAP in December 2005.

As usual gourmet dinner and wines are included.

$20 in advance; $30 at the door

$20 online $30 at the door.

Official Website: http://www.meetup.com/CIO-IT-Executives/calendar/10676065/