When Intuition Isn’t Enough: The Science of Predicting Customer Behavior Seminar December 2, 2007

Real-World Testing. Concrete Research. Foolproof Strategies. Apply the rigors of science to marketing – and finally take the guesswork out of prediction.

We have distilled a vast body of knowledge -- scientific research into human behavior, proven marketing practices, and real-world experience -- into action steps every marketer can take to build a new level of certainty into the marketing plan, and achieve measurable results, time and again.

Benefits Of Attending
You’ll be trained to:
• Predict what most of your customers will do – most of the time. (Yes, you can. The key is real-world testing. You’ll learn how here.)
• Apply the single most successful consumer preference test – proved over time with a vast array of products -- to your own product research, across all media.
• Choose power branding strategies that speak to consumers on a deeper level – based on years of scientific research into human behavior.
…and much more.

You’ll learn how to apply critical thinking to your research, strategy, branding, targeting, testing, rollout -- and testing again – from start to finish, campaign to campaign. It’s easier than you think. We’ve done the research; you’ll learn the step-by-step plan.

BONUS! - FREE copy of Steve Cuno’s groundbreaking book, The Fallible Gut: A Marketer’s Guide to Surviving Intuition. Read Chapter 1 of this yet to be released book at: http://www.the-dma.org/seminars/predictivebehavior/Chapter1-Fallible%20Gut.pdf

DMA Member: $1,399
Non-Member: $1,699

Please Mention Key Code: CAL when registering.

Official Website: http://www.dmapredictivebehavior.org