What’s Your Marketing Stimulus Plan? January 27, 2009

Order tickets via Eventbrite:
http://marketingsavant-fbevent.eventbrite.com

Rates:
Early registration until 1/10/09: $295
Registration after 1/10/09: $395

The MarketingSavant Group of Green Bay invites you to attend the Marketing Stimulus Plan Boot Camp, a one-day in-depth workshop that will jumpstart or revitalize your marketing efforts in these tough times. The best companies dont cut marketing spend in a downturn, they do the opposite. They know that even the toughest market conditions still provide plenty of opportunity.

Attend this one-day workshop to refine and revitalize your marketing strategy to help you swim upstream during the recession and position your company for long-term success.

Marketing managers, sales professionals, business owners, and executives within small to medium sized companies responsible for sustaining profitability and striving growth in a downturn will learn how to:

>> Develop a road map for putting frugal, ethical and effective marketing strategies in place immediately
>> Understand how new approaches in digital and social media marketing can catapult your company into new market opportunities
>> Adapt your marketing spend for todays unpredictable economy
>> Adjust prices and promotions without sacrificing market share or brand image
>> Focus on accountability and obtaining measurable results from your investments
>> Improve strategic and tactical planning with marketing ROI techniques and tools
>> Manage your marketing budget and collaborate CFO and CEO

PROGRAM SCHEDULE:

7:45-8:30AM REGISTRATION AND NETWORKING

8:30 - 9:15AM FACTS ON THE VALUE OF MARKETING DURING A DOWNTURN
Now is the time to separate myth from fact on what it takes to survive and thrive in a downturn. Well call on recessionary marketing research from the 1920s to the 1990s to glean insights on how successful marketers innovated, changed and thrived to emerge stronger and with greater market share than ever.

9:15 - 9:45AM THE NEW PLAYBOOK FOR MARKETING IN A RECESSION
Before we embark on the path to recession resistant marketing, well set the stage with a framework that you can use to guide you marketing decisions, budget discussions and recessionary marketing strategy. Based on leading research from McKinsey & Company, AdAge and other thought leaders, this playbook will serve as your roadmap through the rest of the day.

9:45-10:00AM BREAK

10:00-11:00PM HOW TO THINK ABOUT PRICING AND BUDGETING IN A DOWNTURN
There are simply some things that all marketers must do during a downturn. In this section well cover the essentials of how to think about pricing, discounting and coupon strategies on a downturn along with some essential discussion on budgets and marketing spending. Well review case examples of what leading marketers from all industries have done in recessions and learn from their results.

11:00-12:00PM DIGITAL AND EMERGING MARKETING STRATEGIES IN A DOWNTURN
Digital-centered and social media marketing certainly has a mass appeal, but theres much more to these new age tools than just their modern day buzz worthiness. There is real value in shifting a portion of your marketing budget and efforts to the digital realm. Well cut through the clutter and lay out clear strategies for making the most of todays most popular and effective digital marketing tools like blogs, social networks, online advertising, and search engine marketing to help you achieve a rapid return on investment.

12:00- 12:45PM NETWORKING LUNCH
Connect with your colleagues and share insights with each other on how to market your way through these tough times.

12:45-2:45PM RECESSIONARY SURVIVAL TACTICS: WHATS WORKING AND WHATS NEXT
Well call on the collective wisdom of over 100 articles, whitepapers and recent interviews with real-life marketers and business owners on whats working today, how its working and uncover dozens of ideas, tactics and strategic options that you may not have thought of that could be just the ticket to jumpstart your marketing brain and lead to marketing success in the 2009 recession.

2:45-3:00PM BREAK

3:00-3:450PM OFFBEAT MARKETING: FRUGAL AND CREATIVE WAYS TO GAIN MARKET SHARE IN A RECESSION
What is marketing if we dont have some fun, right? In this section, well review a host of intriguing case studies of ordinary marketers who have done some extraordinary things in tough times to break into new markets, pursue their competitors customers, win market share and have a good time in bad times.

3:45-4:30PM PUTTING IT ALL TOGETHER: THE RECESSIONARY MARKETING ROADMAP
During this session, well take everything weve learned today and create an individualized 90-day marketing roadmap.

4:30-4:45PM REFLECTIONS ON MARKETING IN A DOWNTURN: DISCUSSION AND Q&A
Before we depart, well engage in an interactive Q&A and problem solving session with the speaker and audience that will help everyone attending to learn by example, get answers to their questions on marketing in a recession and leave with action-oriented objectives to put the days learning to work immediately upon returning to the office.

Time permitting; we may also leverage this time to conduct a series of Marketing Makeovers with some of the participating companies in the audience. Well dive deep into specific, emerging or hypothetical marketing challenges where recessionary marketing tools and tactics will provide a competitive marketing edge, illustrating precisely how the concepts discussed throughout the day can be applied to individual marketing challenges.

4:45PM EVENT END

Official Website: http://events.marketingsavant.com/