What Happens to Newspapers? October 28, 2008

How can newspapers survive falling circulation figures and spiralling ad revenues? Join the debate to learn more.
Evening Panel Event - 6.00 - 8.30 (and drinks and networking until late)

Printed newspaper circulations across Europe are widely reported to be in decline. And one of the main reasons for this is people like you - Internet people - going to the websites instead.

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This is, in some ways, a positive result. In the most literal interpretation, our newspapers are better read than ever before, with the Guardian reaching over 20mn unique visitors a month. Local paper specialist Northcliffe now publishes more websites than it does newspapers.

The problem is that advertising on the Internet is a lot cheaper than it is in a printed paper. These extra readers aren't bringing in the same amount of money that they would have done if they'd bought their paper at a newsagent.

Plus, these hordes of online readers might not be from the country that the advertisers are paying to reach. Very few campaigns that come through ad agencies have international audiences.

Not only that. It's also very difficult to get anyone to pay for content on the Net the way they have historically done for their newspapers: roughly equivalent alternatives will be available for free somewhere else.

The end result is that papers have more readers but lower revenues.

So what's going to happen? Can newspapers continue much as they are, or is it time to let go and begin a movement to purely digital formats?

Join the debate on October 28 and find out more

Official Website: http://nmk.co.uk/event/2008/9/16/what-happens-to-newspapers