A brand is so much more than just a logo. In fact, it's the principle building block of a company. Companies with a well-defined brand are better able to raise funds, attract top talent, and secure loyal customers. In addition, an authentic and inspiring brand is one of the best vehicles to survive and even flourish through an economic downturn.
Building brand reputation reduces commercial risk, insulates the company in a crisis and provides the common purpose that can bond all the company's stakeholders.
-- Harvard Business Review (Online Version) November 27, 2007
So, the question is: how do you build your brand? This webinar will give you the tools to build a better brand for your company. You'll learn the basics of branding and how to craft a brand that is based on solid strategy in conjunction with a compelling message - the foundation for long-term profitability and sustainability.
A brand development expert, Elicia Putnam has worked hand-in-hand with executive teams in a wide range of industries including medical, banking, telecommunications, retail, and real estate. Her creative work has received considerable recognition, including silver and bronze Northwest ADDY awards. Elicia is founder of The Shop, a boutique branding firm with offices in Bend and Portland.
A nationally-recognized account planner and market researcher, Lynette Xanders has offered strategic consulting services to a host of big brands including Microsoft, Nike, Virgin, Amtrak, Washington Mutual, Umpqua Bank, Nordstrom, Miller, and Rejuvenation. Lynette is founder of Wild Alchemy, an independent research and brand strategy firm located in Portland.
Official Website: http://www.oen.org
Added by Sarena Regazzoni on August 12, 2008