Date: Thursday, October 15, 2009
Time: 1:00pm EDT / 10:00am PDT
In this webcast, we will provide an introduction to the basics of real-time bidding (RTB), to help advertisers and their agencies understand RTB's capabilities and advantages.
• How does real-time bidding differ from past ad exchange offerings?
• How does real-time bidding work?
• How will RTB impact the current value chain among ad buyer and ad sellers?
• How do I get started?
• How can RTB be integrated as part of a media plan?
Bruce Journey, Chief Revenue Officer, National Accounts, DataXu
Mike Baker, President & CEO, DataXu
Sponsored by DataXu
Added by SES on September 28, 2009