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Mobile Social Software or "Mososo" is rising in awareness due to the MySpace revolution, Flickr, and integrated instant messaging. Location-based mobile solutions such as Sprint Family Locator and Wherify gives rise to directed audience segmentation and customized service offerings. With the rise of 3G in the U.S., the mobile web is finally becoming a reality - but are Americans willing to pay steep prices for high-speed connection? What content and services are people really using and how are companies such as Google, Yahoo!, and MySpace keeping up.

Interesting things about Mobile and the US Market:
Infrastructure has arrived - 3G networks in U.S., good quality phones with 1 GB or more of memory, good cameras, etc. The next killer app will arrive in the coming 6-12 months, i.e. the "must-have" feature beyond voice and SMS. Google hopes it may be Google Maps, others have other ideas. Phone as a device to enable social interactions, but not just 'social networking'. For example: you go to a concert, snap photos, and upload them. Can you see the photos from all 10,000 people who attended the same concert and who also shared their photos?

Kelly Goto, Principal, Goto Media
As a design ethnographer, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Goto is principal of gotomedia, llc, a global leader in research-driven, people-friendly interface design for web and mobile. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles.

Sumit Agarwal, Product Manager, Google
Sumit is a Product Manager in the Wireless Products Group at Google. Prior to Google, he worked at Atlas Venture in the internet and enterprise software sectors. Sumit also founded Quova, a geolocation services company. He began his career at Trilogy Development Group in Austin, TX. Sumit graduated from MIT with a degree in chemical engineering.

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Added by FullCalendar on June 22, 2006