Web writing training: engage supporters online September 15, 2009

A web writing course for charity managers and social entrepreneurs who want to raise funds and awareness through their website.

Did you know? A great web headline can generate four times as much interest as a poor one. You’ve got roughly two seconds to convince a casual visitor to keep on reading your website.

In this hands-on workshop you'll learn how to:

* Hone your message to appeal to the right person – whether they’re a funder, a corporate investor or an individual donor.
* Craft eye-catching headlines and introductions
* Step into your reader's shoes to build rapport
* Sound conversational and authentic
* Tell persuasive stories to inspire donors and volunteers
* Edit text down and make it easier to read

You'll spend about half your time writing great web copy. Trained journalist and former Diabetes UK web manager Kath Burke will lead the session.

Prepare to round off the day feeling inspired, skilled up and more confident at engaging your web audiences.

For more details contact Kath Burke on 07708 342 446 or [email protected]

Official Website: http://www.kathburke.com/page.php?id=175