Web Wednesday 19.0 October 1, 2009

We hope the year is going well as we dive quickly into the last quarter of the year. The next Web Wednesday is next week on a THURSDAY. That’s right, THURSDAY, October 1st at the HOME CLUB. Please join us because we have a very distinguished guest joining us in Singapore. We moved the day of the week for this month only!

Randall Rothenburg is the President and CEO of the Interactive Advertising Bureau in the US and will be speaking with our very own Ken Mandel on the development of the IAB here in Singapore.

A brief introduction to Randall...
Before assuming leadership of the IAB in 2007, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine "strategy+business,". Previously, he served as the firm’s chief marketing officer.

Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. Mr. Rothenberg is the author of "Where the Suckers Moon: An Advertising Story" (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

He is going to be interesting.

We are looking forward to seeing you all there.

Official Website: http://www.webwednesday.com.sg/2009/09/web-wednesday-190-next-thursday-october.html