Web Wednesday 18.0 August 26, 2009

Hello Singapore Web Wednesday Community,

Enjoying the dog days of summer? It is almost September and back to the grindstone for the race to the end of the year. But before then lets enjoy one last evening of summer.... in August.

Web Wednesday 18.0 is next week (Wednesday the 26th of August). We are going to stay this month at the new venue - Homeclub on the river.

In today’s world where online advertising is no longer just measured by CTR and clicks, one of the toughest question we all have to answer is “so what is beyond clicks”? This month, we hope to shed some light on what is being done globally to answer this question.

This month our speaker is Andreas Cohen, Chairman of the I-COM (International Conference on Online Media Measurement) from Geneva, Switzerland. Andreas will be speaking about the Future of Online Measurement and the related major challenges for advertisers. The I-COM is an industry backed global forum for exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation, information sharing and working toward consensus on best practices.

Official Website: http://www.webwednesday.com.sg/2009/08/web-wednesday-180-august-26th-630pm-at.html