Web Wednesday 12.0 - Mobile and Web Metrics February 25, 2009

Web Wednesday warmly welcomes Internet measurement guru Will Hodgman from the USA. Will is currently the Executive Vice President for International and M:Metrics for ComScore.

For those of you who look at online advertising, Will was the founder of AdRelevance - the online advertising measurement tool and he was also the founder of the mobile measurement firm, M:Metrics. Will sold M:Metrics to comScore last year and now runs their mobile measurement business as well as comScore’s international business.

Will shall give us a scintillating look at some interesting digital measurement data and insights, hopefully both for mobile and the web.

Official Website: http://www.webwednesday.com.sg/2009/02/web-wednesday-singapore-120-february.html