Web Strategy Morning Forum: Search Engine Marketing...Tips, Techniques, Tricks April 3, 2008

SVAMA Presents: Web Strategy Morning Forum
Search Engine Marketing...Tips, Techniques, Tricks.

Leverage search engine marketing to attract new and existing customers profitably from sites like Google, Yahoo and MSN to your company's web sites.

You will learn about different ways to tackle search in small & large organizations, how to set an in-house team up for success, and the mindset required to "play well" with internal business & web teams.

You will also hear tips and tricks on how to increase your paid search marketing ROI, how leveraging synergies between paid and organic search results can boost your ROI, the under-used power of search as a source of information for product messaging and offers... and how to prepare for what the future holds.

Speaker: Olivier Lemaignen, Intuit... Global Search Marketing

Olivier Lemaignen brings 15 years of online and offline demand generation experience to Intuit. After managing QuickBooks' direct marketing acquisition team, he took on the leadership role for the Small Business Division's SEM, affiliate and online advertising programs. Olivier now leads Intuit's Global Search Marketing team.

Cost: SVAMA Members, Free; Non-Members $15.00
Method: Check or Cash
(breakfast not included)

RSVP: Please help the Facilitator to manage appropriate seating, by responding to Heidi Jackman, [email protected] at least three days before the event.

Members no charge, Non-Members $15. Please RSVP.

Official Website: http://www.svama.org