Although every Web site is technically available worldwide, truly enabling it to meet the needs of global audiences requires major efforts and a holistic approach.
Web globalization has revealed that successful international branding and user experience rely on the delicate balance between centralized management and local empowerment.
Companies must initiate and foster cooperation between their technical and non-technical communities. On the other hand, these organizational aspects must be combined to well-defined processes within the appropriate technology framework.
A panel of experts and practitioners will share their experience “from the trenches”: how to structure an organization to effectively manage Web globalization, how to leverage technology, and how to design, implement and maintain globalization processes to maximize ROI and achieve consistent global branding.
Added by Intervet eBusiness on August 20, 2007