Web Analytics - Maximizing the ROI on your Marketing Spend June 4, 2008

Web Analytics - Maximizing the ROI on your Marketing Spend

Are you getting a positive return on your Marketing spend? Do you know where your site visitors are coming from and what they are looking for? Are you not happy with your current visitor-to-customer conversion rate? This session explores how to effectively evaluate a variety of data, reports, traffic volumes, and other valuable tools to measure and compare results, make adjustments, and accurately assess the effectiveness of your marketing strategies and tactics. We will cover keys to improving conversion, including:

* Learn about how your visitors found your site

* Understand how your visitors interact with your site

* Focus your resources on marketing campaigns that deliver results

* Improve your client conversion rate and increase your ROI

Speaker: Feras Alhlou
Feras Alhlou is the President of WSI NetSense. Prior to WSI NetSense, Feras was the Vice President of Professional Services for Syndeo Corporation, a next generation telecom application provider. Feras has an extensive background in the areas of business consulting, online marketing, and project management. With this diversified background, Feras has established effective organizations providing services and support for Fortune 500 companies. As a Qualified "Google Advertising Professional" and "Yahoo! Search Marketing Ambassador", and with his passion for improving his clients' ROI, Feras has overseen development and launch of leading eCommerce solutions and successful internet marketing strategies for WSI NetSense's diversified client base. Feras is also an active member of the American Marketing Association (AMA) and the Web Analytics Association (WAA). Feras is one of WSI's four coaches providing training to WSI's 1500 consultants in the US and internationally.

Members $25, Guests $35.

Official Website: http://www.ebig.org/index.cfm?fuseaction=Calendar.eventDetail&eventID=9&pageId=473