How do you make your website better? If this is your challenge, then this is the workshop you've been waiting for. This workshop will give you the tricks, tools and techniques needed to improve navigation, increase engagement and improve conversion rates.
How can a website be optimized?
How do you increase effectiveness?
What tools are available?
Which techniques have the highest impact?
What expertise is needed?
Where should I focus my efforts?
What are the hazards to watch for?
Added by SES on July 1, 2009