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Most law firms have experience using some sort of web technology, particularly with their own websites and associated blogs, podcasts, alumni mini-sites, client extranets and the like. A firm's online presence has become a fundamental element of its overall marketing and communications strategy. But in today's online world, static web pages and one-sided blogs are beginning to resemble the land-line phone: great as a basic tool for communicating, but definitely not the only - or the best - connection to the world.

New and emerging technologies are providing an interactive experience and allowing users to create their own networks of connections and information. These changes are already having a direct impact on business development and enhanced client service. Online tools such as LinkedIn, Legal OnRamp, and TakeLegalAdvice, strengthen attorney-client relationships and foster collaborative efforts between law firms and in-house legal departments. The web as we know it is changing. Again.

Don't let your firm be left clinging to that land-line! Stay abreast of this exciting (and profitable) technological leap by joining us to hear from professionals at the forefront of this continually evolving technology. Led by moderator Robert Ambrogi, our panel of experts will guide attendees through practical approaches that your firm can and should be considering in this brave new world.

Robert Ambrogi is an internationally known legal journalist and a leading authority on law and the web. He represents clients at the intersection of law, media and technology and is also established professional in alternative dispute resolution.

Douglas Cornelius is a senior attorney in the Real Estate Group of Goodwin Procter and a member of the firm's Knowledge Management Department, is a frequent speaker and writer on the legal profession's use of knowledge management, enterprise 2.0, web 2.0 and social networks.

David Johnson, a former partner at Wilmer, Cutler & Pickering, is a member of the advisory board of Legal OnRamp, a networking site spearheaded by Cisco System's General Counsel Mark Chandler that seeks to automate collaboration and content-sharing between in-house and outside counsel. A well-known authority on the intersection of law and technology, David was the chair of what may have been the first networking site for lawyers, American Lawyer Media's Counsel Connect. He is currently a visiting professor at New York Law School.

John Lipsey is vice president of corporate counsel services for LexisNexis Martindale-Hubbell. John previously practiced law with a private firm in Washington DC. He attended the American University, Washington College of Law, where he earned his JD with honors.

Official Website: http://www.legalmarketing.org/nylma/chapter-events/web-3-0-attorney-social-networking

Added by Doug Cornelius on August 1, 2008