2458 Embarcadero Way
Palo Alto, California 94303

Web 2.0 is changing the way we do business on multiple levels. This change, made possible through of a convergence of three driving forces, is shifting customer buying behavior and the entire Internet landscape. These driving forces place an unprecedented level of control into the hands of buyers. Integrating Web 2.0 components into your marketing line-up for 2008 is a smart move. You can create a competitive advantage with less effort and expense than you might have thought possible. Join us on November 27th for the informative, engaging workshop, Web 2.0: Leveraging New Web Marketing Opportunities for Your Business, and learn the possibilities Web 2.0 offers your business.

Topics covered include:
-A Working Definition of Web 2.0
-Relationship to Web 1.0
-Buyer Behavior Shifts
-Web 2.0 Heavy Hitters
-Business Competition Tune-up
-Case Studies
-Pragmatic Frameworks

Celeste Bishop is Founder and President of Bishop Market Resources, a Competitive Services Agency that assists companies to master their competitive landscape by incorporating classic and new web-based competitive strategies and tactics into their business practices. Ms. Bishop is a frequent speaker and author whose experiences range from delivering in-house seminars to keynote speeches for public and private conferences and a wide range of publications. Ms. Bishop has also been featured in the Wall Street Journal, PBS Lehrer News Hour and National Public Radio programs. Her educational background includes a B.S. in Marketing from Rutgers and Executive Education programs at Columbia and Stanford University. Additionally, Ms. Bishop is a strong proponent of continuing education and is currently completing advanced certification in Search Engine Marketing.

$40 Market4Demand MESE E-List Subscribers, $45 Affiliates (PwC Alumni and members of SDForum and SVASE), $50 Standard.

Official Website: http://www.acteva.com/booking.cfm?bevaid=145793

Added by FullCalendar on November 8, 2007