Weapon of the Masses @ Soulsyce 2011 September 17, 2011

SOULSTYCE
{2 Day Hip Hop & Arts Festival}
Benefiting VH1 Save The Music Foundation, ARF ( Athlete Recovery Fund ), & the J Dilla Foundation
PICO SPORTS ARENA
Saturday and Sunday, September 17th & 18th, 2011

West Covina, CA BCS Business Group, an independent event and entertainment business, that strongly supports the arts by showcasing predominantly independent artists, presents their 1st annual Soulstyce Hip Hop & Arts Festival benefiting the VH1 Save The Music Foundation, ARF ( Athlete Recovery Fund ), & the J Dilla Foundation Saturday and Sunday, September 17th & 18th, 2011.

Part music festival, Part art gallery and all block party, Soulstyce celebrates the Hip Hop couture with some of the best and brightest emerging local talent with an eclectic collection of live music, DJs, Dance Crews, vendors and artists coming together to create LAs most Soulful summertime get down.

Enjoy amazing live performances on the Main Stage by Fat Joe doing a tribute to Big Pun performing all of Puns classics also live on stage Redman , Evidence of Dilated Peoples, Freestyle Fellowships Aceyalone, Myka 9 , P.E.A.C.E. & Self Jupiter, Along with Medusa. Additional live performances included a very special performing performance by Illa J doing a never been done tribute to his brother J Dilla, also R.A. The Rugged Man, Burnt MD, and Hosted and a special performance by the The Visionaries and live percussion reggae beats brought to you by Chosen Few Children ,Roncovacoco and many more to be announced. DJs from some of LAs top underground clubs will be serving up a diverse array of sounds throughout 4 music areas - reggae, hip hop, old skool, and soul - taking you on a timeless trip of infinite soundscapes.

New this year Soulstyce is proud to announce a BMX Pro dirt competition with a $10,000 cash prize brought to you by Linq Bicycles. With a pro, amateur, and girl division this years BMX competition is a definite main attraction of Soulstyce. Along with the BMX dirt competition there will be a historic flatland freestyle session and PRO competition.

Visit the curated Vendor Heaven where youll find quality unique apparel, accessories, artwork, one-of-a-kind goods and more. Vendor Heaven features some of the most creative individuals in Southern California. The Vendor Heaven is an extension of one of BCSs philosophies which is supporting all independent artists.

Watch as artists J.Edwards (toygami), Esra, Reibot, and Lex One create amazing works of art right before your eyes in the Art Walk/Gallery Area by The Ek5obition Gallery, with select pieces available for purchase. Also enjoy live Graffiti art and live Tattooing.

BBoy Competition with a $1,000 cash prize brought to you by by BBoy GWIZ, Cream Team, and 100% Heavyweights. Judges :TBA
For the 21 & up crowd - Chill out with some soulful tunes with a view of both stages and grab a drink at one of the 15 full bars. Drink specials will go on throughout the event, guaranteed not to brake the bank!

Whether youre there for the Music, Art, BMX, Food, Dance, Vendors, or all of the above, you can be assured of one thing. this is the one summer event in LA that should not be missed!

So get ready to experience LA most SOULful Summertime Getdown SOUSTYCE, Saturday and Sunday, September 17th & 18th, 2011 at the Pico Sports Arena.

For more information, sponsorship opportunities, media inquiries, interviews or more, please contact BCS [email protected].

Official Website: http://soulstcyefest.com