Voice of the Customer: Tools and Techniques for New Product Development February 17, 2011

Why not learn from the best? Sales & Executives International Minnesota’s February program “Voice of Customer: Tools and Techniques for New Product Development” will present valuable practices that can translate into your organization and immediately be put into action!

Whether your new product initiatives are large or small, the challenge is the same: to see the future, bring new products to life and achieve your financial targets.

“Voice of Customer: Tools and Techniques for New Product Development” will feature a unique panel of marketing pros from various business sectors. This panel will share their best practices and practical applications on how they have brought to life a new way to solve the customer's problem.

This distinguished group will share their experience and success in “Voice of Customer” research and engagement as part of their new product development process. Panelists include:

•Sarah Conder, Market Research Project Manager—Andersen Windows, Inc.
•Jessica Walton, Director of Global Brand Management—Imation Corporation

SMEI Minnesota is pleased to welcome Jeri Meola, President of Satisfaction Management Systems, as host and facilitator of this enterprising event, which will be held at 4:30 pm on Thursday, February 17th at the Fort Snelling Officer’s Club. Reserve your spot now by signing up at https://m360.smei.org/admin/forms/ViewForm.aspx?id=20038.

Satisfaction Management Systems, Inc. (SMS), a woman-owned business, was founded in 1989 with the goal of helping mid-size to large businesses succeed and grow by providing custom research that could be used to build effective and successful business strategies for clients. To create true success for clients, SMS established a “partner” business model. This is a simple concept that combines SMS’ research expertise with the client’s expertise of his/her own business segment. The result is an effective and successful research plan that brings alignment between the client’s business objectives and the research methodologies. Over SMS’ 22-year history the company has continued to learn and grow with its clients and will continue to evolve to provide the most relevant and successful research strategies. For more information please visit www.satmansys.com

Official Website: https://m360.smei.org/ViewEvent.aspx?id=24547&instance=0