Viral Marketing spreads marketing messages like the flu-if done right. The trick, though, is to do it right. Anyone can say they've created a viral marketing strategy, but the real test of its success is if the campaign, in fact, encourages individuals to pass on the marketing message to others, creating the potential for exponential growth-just like a virus--in exposure and influence of the message. Join us on July 24th for Viral Marketing: How to Make it Contagious to learn how you can succeed in this challenging, but enormously effective, component of the marketing promotion mix.
What viral marketing is
How viral marketing has evolved over the past 10 years
How viral works, what it encompasses and how to measure it
How, when and if you should include viral in your marketing strategy
How viral works with your brand
Critical success factors and common misconceptions
Speaker Sherrie Perkovich is a San Francisco marketing professional with over 13 years experience. Her strategic vision and deep advertising experience has not only guided Fortune 100 companies such as Hewlett-Packard, Heinz and Juniper Networks, but also given life to a host of emerging enterprises. Ms. Perkovich's extensive experience ranges from high-tech to higher education and from healthcare to HotPockets(R). An entrepreneur a heart--while knowing a better, smarter way to reach an audience existed--she co-founded her own agency, The Conspiracy Project, in 2004. Ms. Perkovich is a popular speaker on topics such as viral marketing, new media and branding. Most recently she was a featured speaker at DePaul University. In addition, she holds a staff position at Data University, teaching marketing professionals throughout the country. Ms. Perkovich studied Marketing with a focus on Consumer Behavior at both Purdue University and DePaul University's Charles H. Kellstadt Graduate School of Business.
About Market4Demand Marketing Educational Series for Entrepreneurs (MESE):
Market4Demand, a technology marketing services firm located in Palo Alto, delivers strategic and tactical marketing services. Market4Demand specializes in marketing planning and implementation, interim marketing management, product marketing and marketing communications. For more information call (650) 812-0500.
$35 Market4Demand MESE E-List Subscribers, $45 Affiliates (PwC Alumni and members of SDForum and SVASE), $50 Standard.
Official Website: http://www.acteva.com/booking.cfm?bevaid=137509
Added by FullCalendar on July 12, 2007