In this workshop, you will gain a better understanding of the concepts, ideas and implementations that are required to launch a viral marketing or link baiting campaign. You'll learn why the Internet has created a unique environment that allows for rapid, inexpensive word of mouth marketing and how you can harness that environment to promote your own products and services.
The workshop will give real life examples of both good and bad viral marketing campaigns and will share insight on how your business can capitalize on your competitor's viral disasters. This workshop will also focus on how you can make use of consumer generated media environments like social media outlets, blog marketing, discussion forums and more to both monitor and expand your company's online persona.
Consumer generated media (the very core of viral marketing) is the fastest growing form of media online today. It's only a matter of time until someone online talks about your business. This course will not only help prepare you in the ways to respond to the conversation, it will help you learn how to shape that conversation to your advantage.
Official Website: http://www.searchenginestrategies.com/newyork/training.html#viral
Added by SES on February 7, 2008