Video Series: Interactivity, Engagement and Measurement … Oh My! December 17, 2008

Panelists to date: Rich Bradway, Boston Symphony Orchestra; James L. McQuivey, Ph.D., Vice President, Principal Analyst, Forrester; Will Richmond, VideoNuze

Join industry leaders and learn how to effectively kick off your 2009 online video initiatives, and how to keep up with changing innovations, market needs and consumer demand.

Key areas of discussion will include:

Preparing for the next wave of online video – the new opportunities that result as Internet video expands from linear playback to encompass more immersive interactive experiences

Why everyone is still talking about engagement – how you can better connect with consumers

Moving forward – what has worked to date and what will work for you in 2009

Integrating calls-to-action – to increase measurement and build profile data for follow-up communications

Official Website: http://www.mitx.org/events/1600.cfm