Video offers businesses huge opportunities to develop both a richer customer experience and develop new marketing opportunities. This program helps you to understand how to do this cheaply and effectively.
In the UK we watch over 280 million hours of video each month, with that figure still growing. Successful corporate use of Video can deliver brand awareness and direct sales.
Some of the reasons why organisations use video on the web include:
Marketing product or services
Brand or product launches
Media, blogger and social media relations
Video news releases
Crisis and reputation management
Content for websites
Talking heads or interviews
Meet the team
If you are not using video in your promotional mix it's time you did; if you are then this course will help you ensure that your videos are impactful for your audiences and visible through search and social media.
On the course, you will learn the skills needed to present and produce your own web videos and ensure that they are distributed effectively and ‘findable’ for your audiences.
Official Website: http://econsultancy.com/training/courses/video-for-the-web/dates/470
Added by E-consultancy on September 2, 2009