VCTaskforce - Crafting Your Impact Statement May 26, 2010

How to distill the essence of your value proposition into something short, meaningful, and effective

At the heart of effective communication is a crisp statement of what your company does. You may have only ten seconds to get this message across. Twenty-five words should be sufficient to describe your value proposition, preferably less. We're talking about the opening of your elevator pitch, the hook at the beginning of an email, the tagline on your website, or maybe just a tweet.

Whatever the situation, everyone in your company needs to be able to articulate a compelling value proposition in just a few words. What's the trick? What works? What doesn't work? Come find out!

If you are an entrepreneur and need to craft an impact statement, come to this VC Taskforce workshop. Learn from the discussions and critiques. The first 12 requesting a slot can present an impact statement and receive feedback and coaching from our expert panel. Please follow instructions below.

Workshop Agenda:

Overview: Panel discussion of what makes a good impact statement (20 minutes)
Pitches, Round 1: Each participant pitches an impact statement for 20 seconds followed by one minute critique by panel. Maximum of 12 impact statement pitches. (30 minutes)
Overall panel review, discussion of critiques and coaching (20 minutes)
Pitches, Round 2: Each participant pitches their new impact statement, version 2.0 (30 minutes)
Closing comments and questions (10-15 minutes)

Chair & Moderator: Bill Reichert, Managing Director, Garage Technology Ventures

Panelists:
Bob Rees, Start up Capital Ventures
Mark Burch, Angel Investor and Center of Commercialization of Advanced Technology (CCAT) Advisor
Additional panelists TBA

To present an Impact Statement: To learn of slot availability you must contact Nat Baker at [email protected]

Doors open: 6 PM
Program: 6:30-8:30 PM
Hors d'oeuvres & soda included

Official Website: http://www.VCTaskForce.com