Vancouver Real Estate Tech Meetup November 5, 2007

Presentation: Jonathan Lyon, cofounder of MyRealPlace.com
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Topic: ?Building Business In a Web 2.0 World?

Social media pundits and real estate marketing specialists talk about how Realtors need to ?start a conversation? in the search for the internet savvy real estate consumer. This presentation discusses the tools available to engage with an online audience; from blogging, to Q&A, to pod casts and forums. It?s one thing knowing you should do it and another to know where and what to say. The key topics include:-

- Where to blog (Your Ubertor Blog, Active Rain, My Real Place, Real Estate Talks etc)
- What to say
- Why do it?

Conversations build relationships, relationships build leads and leads build business. MLS achieves over 3m unique visitors per month across Canada and 630,000 in BC. To put this in context, this suggests that there are 75 people who are actively browsing in the real estate market for every actual buyer. In the case of BC, this ratio is double.

So how do you reach these window shoppers and engage with them in a meaningful way? This presentation shows how to get the best out of real estate 2.0 and drive incremental business.

Official Website: http://realestateagent.meetup.com/109/calendar/6468196/