Jason Ryan will be talking about a framework for measuring engagement online, presenting some case study material about how iCrossing has put this into practice - and how this framework can help to inform user experience strategy, design and evaluation.
The overall structure for the presentation will be:
* What is engagement?
* Presentation of a user-centric framework for evaluating online engagement
* Insights from using the framework
* How measurement can be monetised
* Designing for engagement
Added by danny.hope on September 9, 2008
Sounds great Jason, but I can't come unless you wear a silly hat and sing nursery rhymes to entertain the kids too.
Will you post it anywhere? or does anyone else want to volunteer to blog it and add a link to UXbri?
Cheers,
Louise (the hard-pressed-working-mother blah blah blah)
Louise, I can confirm that Jason will be wearing a silly hat and singing nursery rhymes as part of his talk.
Just found a pot of Silverback stickers and badges to give away tomorrow.
@danny.hope keep back at lease one of those silverback badges..... I can trade you for a moo card!
Won't be able to make it after all - work stuff - but probably just as well as I have a rotten (& probably highly contagious) cold!
SimonDance
Really looking forward to this one.
Great stuff...