100 McCaul Street
Toronto, Ontario

UX Book Club Toronto kicks off 2010 with a discussion of Steve Krug's "Don't Make Me Think, 2nd edition." It's not necessary to have read the book to participate, but you will get more from the discussion if you have.

We'll head over to Sin & Redemption for socializing after the discussion portion of the evening.

As usual, we will choose our next book at the meeting so come with suggestions of your favourite UX books to help us decide.

All people interested in user experience and design are welcome. Bring a friend -- you never know who's going to show up!

About "Don't Make Me Think, 2nd edition"

In the second edition of Don't Make Me Think, Steve adds three new chapters in the same style as his original book on Web usability: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!

Usability as common courtesy -- Why people really leave Web sites
Web Accessibility, CSS, and you -- Making sites usable and accessible
Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

About UX Book Club

UX Book Club is for people interested in User eXperience (UX) design who want to SHARE their views and LEARN from each other.

Most of us are user experience professionals: information architects, interaction designers, visual designers, usability specialists, researchers and strategists, students, developers and educators. The only requirement is interest in improving your understanding of the UX practice in a fun, social environment.

Official Website: http://groups.google.com/group/uxbcto

Added by kaleemux on January 26, 2010

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