Using Google Analytics to Improve Your Online Marketing & Business! October 19, 2009

Learn Web Analytics from Industry Experts!

A two-day workshop on web measurement aimed at Marketers and Webmasters.

Many organizations, large and small, struggle to go beyond basic web metrics of visitor counts and pageview volumes. Smart organizations use data to optimize current campaigns and plan for new ones. To reach this stage, you need to plan your web analytics strategy, understand your reports and define what constitutes success for your business, industry and competitive landscape. In this session, senior consultants Brian Clifton and Feras Alhlou walk you through what you need in order to drive your online marketing strategy ahead of your competition.

Day One: Monday October 19th, 2009
Marketer/Business Focus
9:00am - 4:30pm
Strategy & Planning

* Web Analytics Strategy - approach, opportunities and limitations
* How it works - overview, accuracy and privacy implications, integrating with other data
* PRACTICAL: Understanding the user interface
* Advanced Features overview - clever stuff you can do with GA
* Key Performance Indicators (KPIs)
* Campaign Tracking & Analysis
* Reports & Dashboards
* Case Studies + Clinic

Day Two: Tuesday October 20th, 2009
Webmaster/Technical Focus
9:00am - 4:30pm
Implementation

* Users, Accounts & Profiles
* Filters
* Goals & Funnels
* Campaign/External Tagging
* AdWords Integration
* Event Tracking (Flash, Video, etc.)
* Advanced Segmentation, Custom Reports & Analysis
* Case Studies + Clinic (audit live Google Analytics Accounts)
Sign up by September 30, 2009 and receive a Free Signed Copy of Brian Clifton's "Advanced Web Metrics with Google Analytics"

$595 (1 day) / $995 (2 days).

Official Website: http://www.e-nor.com/google-analytics-workshop-bay-area-10-2009.aspx