Many website owners see usability as one of the key value generators for 2007 as the cost of acquiring traffic continues to grow.
This seminar aims to give a solid background on what is a wide and varied subject through using case studies and examples from several e-commerce websites. Importantly it will provide hands on experience through workshops on the key principles of usability and inspire attendees to add value to their own websites when they return to the workplace.
WHO IS THE COURSE FOR?
Anyone who has a role to play in website conversion and wants to understand the principles behind best practice. It is suitable for client or agency staff but we would expect some previous experience of website terminology.
WHAT WILL I LEARN?
Introduction - the importance of usability for online success
- Definitions and benefits
- Conversion rates and benchmarking performance
- Calculating conversion and the revenue impact of usability
Usability design principles
- The key usability principles to be considered in the design of navigation, homepages, page layout, forms and error messages in the usability experience
- Workshop of developing navigation based on the card sorting methodology information architecture
The Usability lifecycle
- How you can integrate usability activities throughout the web site design process, applying practical techniques based on relevant usability standards such as ISO 13407 Human-centred design processes for interactive systems
- Workshop demonstrating user and task profiling
Usability Testing - When to apply it and best practice methodology tips and live demonstration of testing
WHO IS THE WORKSHOP LEADER?
Chris Rourke is founder and principal consultant at leading usability consultancy User Vision. He has over 15 years consultancy and training experience in usability and human factors applied primarily to websites, software, mobile and consumer products. Qualified in both Engineering Psychology and Ergonomics, Chris is President of the Scottish Chapter of the Usability Professionals' Association and is a member of various professional organisations, including the British Human-Computer Interaction Group (BHCIG).
Added by training on August 1, 2007