Online
Palo Alto, California

As the world gets more social, it is time to re-think traditional approaches to marketing.Your customers are increasingly on social platforms such as Twitter, LinkedIn and Facebook. Your customer interactions can start on your website, corporate blog, via e-mail newsletters, your Facebook page, Twitter account or affiliate sites. With the constant barrage of e-mails, marketing messages and online ads, your customers place a high value on peer recommendations, as they make decisions around products or services.

This webinar, through a series of case studies, explores the power of incentive-based social sharing, in driving brand awareness and increasing conversions. How can you leverage the power of your customers’ social networks in ways that is not intrusive to them? How can you incentivize your customers, and get them to help spread the word about your brand? What are some dos, donts, and best practices around incentive-based social sharing?

We will look at examples and case studies in business-to-consumer marketing, business-to-business marketing as well as marketing of conferences and events. We will share specific metrics and results that demonstrate the range of ROI and social sharing you can expect with well-designed, multi-channel, interactive marketing campaigns.

TOPICS INCLUDE:
How is social media relevant to traditional website and email marketing?
What is incentive-based social sharing? What kinds of incentives will work?
What ROI is possible with interactive campaigns designed for social sharing?
How can incentive-based social sharing help with B2C, B2B and Event Marketing?

WHO SHOULD ATTEND:
Marketing Directors, CMO's
VP, Marketing and Marketing Managers
Email Marketing, Event Marketing & Social Media Managers
Marketing Consultants & Creative Professionals

ABOUT THE PRESENTER:
Mani Iyer, CEO, Kwanzoo
Mani Iyer is CEO of Kwanzoo, a smart marketing service that helps businesses rapidly gain new customers or increase sales from their website, blog, e-mail marketing, Facebook pages, twitter and affiliate channels. Using Kwanzoo, marketers and agencies run interactive smart campaigns that are social (facilitate social sharing), multi-channel (build once, run everywhere), adaptive (present targeted offers based on user responses), real-time (test and analyze) and template-driven (no coding required). Mani was previously a marketing consultant to VC-backed start-ups, and founded a software business acquired by Oracle/PeopleSoft. Mani is a serial entrepreneur, industry speaker on social media, online customer acquisition and interactive marketing, and startup advisor. Mani has spoken at leading industry conferences including Ad-Tech/CRS Conference, LeadsCon, Digital Hollywood, Conversion Conference, TiEcon and TiE Social Media events. Mani is a Charter Member and Co-Chair of the Internet SIG at TiE Silicon Valley, the world’s largest organization of entrepreneurs.

Official Website: http://www.regalix.com/index.php/unleash-the-customer-high-roi-marketing-with-incentive-based-social-sharing

Added by IyerMani on July 9, 2010

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