TRU: New Trends in Marketing for the Arts and Effective Uses of the Internet March 17, 2010

Theater Resources Unlimited (TRU), Audience Extras and Back Stage present the industry panel New Trends in Marketing for the Arts and Effective Uses of the Internet on Wednesday, March 17, 2010 at 7:30pm at The Players Theatre Mainstage, 115 MacDougal Street (below W. 3rd Street), NYC.

The internet has become an essential tool for marketing all businesses these days, but not everyone knows how to use it effectively. This upcoming TRU industry panel will delve into the importance of a web presence and what goes into a well-designed website, secrets of successful e-commerce sites, techniques for driving people to your web page, social networking do's and don'ts, and how inter-active marketing has changed the way we all do business. The panel will also cover the relative costs of marketing through the internet, and what else you might need to drive your ticket sales.

Panelists will include Jim Glaub, Creative Director of Art Meets Commerce; Zach Overton, VP of Sales for Plum Benefits, former Director of Marketing for Broadway.com; and others to be announced.

Doors open at 7:00pm for networking and refreshments, panel starts promptly at 7:30pm. FREE for TRU members; $12 for non-members. Please call at least a day in advance for reservations: 212/714-7628; or e-mail [email protected]. The panel will be co-moderated by Sherry Eaker, editor-at-large of Back Stage.