TRU: Marketing Your Showcase: Finding Your Audience, Punching Up Sales, Getting Reviewed June 23, 2010

Theater Resources Unlimited (TRU) and Back Stage present the industry panel Marketing Your Showcase: Finding Your Audience, Punching Up Sales, Getting Reviewed on Wednesday, June 23, 2010 at 7:30pm (doors open at 7pm) at The Players Theatre Mainstage, 115 MacDougal Street (below W. 3rd Street), NYC.

Though The New York International Fringe Festival, the Midtown International Theatre Festival and other festivals offer many advantages to a producer, and have strong marketing initiatives in place for the festival itself, it often surprises a producer to discover how much work they must do to promote their individual show. Is it easier to market a showcase in a festival than to market a showcase you produce on your own? How do you tap into the festival audience for your own show? Do you actually have to build your audience on your own, as you would for an independent showcase? In or out of a festival, what is the timeline for press releases? How do you get reviewed? Panelists will talk about this and more, including case studies of showcases that have been successfully marketed and filled the houses. What were their secrets?

Panelists will include: Sarah Kate O'Haver, marketing consultant, Midtown International Theatre Festival, consultant on Broadway Market Research for ERM; Michael Roderick, Small Pond Enterprises LLC, marketing consultant, The New York International Fringe Festival and festival producer; Katie Rosin, Kampfire Films PR; and Akia Squitieri, Rising Sun Performance Company, production consultant, producer in the Frigid Festival.. The panel will be co-moderated by Sherry Eaker, editor-at-large of Back Stage.

Doors open at 7pm for networking and refreshments, panel starts promptly at 7:30pm. FREE for TRU members; $12 for non-members. Please call at least a day in advance for reservations: 212/714-7628; or e-mail [email protected].