Three Tools To Monitor & Measure Social Media: PositivePress, ScoutLabs and Radian6 February 23, 2010

Join us February 23 when we feature three top tools for monitoring and measuring your presence in social media spaces. Chase Reeves of PostivePress, Margaret Francis of ScoutLabs and Justin Kistner of WebTrends/Radian6 will present overviews and advantages of their platforms, which range from affordable for almost any business to highly robust for big corporations.

Analytics pro, Aaron Gray, moderates the panel. A Q&A session follows the three speakers. Plan to ask questions about social media monitoring in general and get details about these specific tools. Add your questions now in the comments section below!

PANEL BIOS:

Aaron Gray, Principal and Owner of Greater Returns, helps companies use web measurement and optimization tools and processes to drive measurable improvements in marketing and business performance. A veteran in the space, Aaron has held key roles at multiple analytics software companies, including Coremetrics and Webtrends, driving measurement and optimization efforts for organizations like AT&T, Bank of America, Alltel, Mastercard, Fujitsu, HSBC, Logitech, Orbitz, American Eagle Outfitters, ThomsonReuters, Internet Broadcasting, Kmart, SkyMall, and more.

In 2000, Aaron founded Tweak Interactive, an interactive strategy and design business focused on great customer experiences. At Tweak, Aaron developed and tested site strategies and interaction models for both emerging and established brands. It was at Tweak where Aaron first discovered the power of data to drive site design optimizations, leading to better business performance of the site. Aaron has a Bachelor of Arts degree in Psychology from The Evergreen State College in Olympia, Washington.

Margaret Francis is VP Product at Scout Labs, leading development of the social media insight and collaboration platform. As former Director of Strategy at Razorfish, Francis developed marketing and technology strategies for Fortune 500 companies and led cross-functional teams to deliver cutting edge web sites and digital marketing programs. Her clients have included major brands such as Visa, Nike, JC Penney, Apple, Palm and BP. She is a graduate of Yale University and SFAI.

Chase Reeves is the director of marketing at Iterasi, Inc., a provider of Web page and Web presence archiving products. Chase has been working online for six years and has experience in product management, Web strategy, reputation management, Web design and development, and email marketing.

Justin Kistner has developed social media marketing programs for companies such as HP, Intel, and Jive Software. Currently he is the Sr. Manager of Social Media Marketing at Webtrends. In his spare time, Justin has served on the Board of Directors for Artists for the Arts and Legion of Tech. He is also the founder of Beer & Blog.

Official Website: http://socialmediaclubpdx.com/smcevents/3-blocking-tackling-tools-to-monitor-measure-social-media