112 Holyrood Road
Edinburgh, Scotland EH8 8AS

In today's competitive online marketplace, offering good products or services at attractive rates is not enough. The most successful companies on the web have mastered the three pillars of online success:

1. Visibility – creating a site that turn searchers into customers through effective search engine optimisation and pay per click strategies.
2. Usability – ensuring that users have a good experience from the moment they arrive on the site until they complete their purchase.
3. Measurability – clearly aligning the performance of the website with the success of the business to identify what is and isn't working to feed back into strategy and planning.

In this one-day seminar we will explore how these three goals can be achieved within a profitable end to end online strategy. Focusing on online retail, travel and financial services, the course will present examples and case studies of companies that have made cost-effective changes to maximise their online success. Attendees will learn the key factors that can make or break the customer journey, including: Search Engine Marketing, Usability and Analytics.

Who this seminar is aimed at:

* Marketing Directors
* Business Analysts
* Interface Designers
* Project Managers
* Marketing Managers
* Website Designers
* E-commerce Developers
* Campaign Planners
* Product Managers

About the trainers The course is jointly provided by three organisations which are leaders in the fields of search engine marketing, usability, and web analytics: Ambergreen Internet Marketing, User Vision, and Lynchpin. All three have worked with some of the UK's leading organisations including; Marks & Spencer Money, Dell Computers, Emirates Airline, HSBC, Orange and My Travel. The course will be led by the lead practitioners from the three companies.

Course Cost
The one day course costs £300 + VAT (£250 + VAT for registrations before 27th May 2007) and includes a course book with copies of all slides and reference materials, as well as lunch and refreshments throughout the day.

Official Website: http://www.onlinesuccess.eventbrite.com/

Added by crourke on May 10, 2007