Thousands Of “passions” Props And Memorabilia Available To The Public In 2-day Studio Lot Sale April 5, 2008

THOUSANDS OF “PASSIONS” PROPS AND MEMORABILIA AVAILABLE TO THE PUBLIC IN 2-DAY STUDIO LOT SALE



Universal Media Studios And Premiere Props Partner To Host Sale At CBS Radford Lot on April 5th & April 6th



March 31, 2008 – NBC Universal Television DVD, Music and Consumer Products Group in partnership with Premiere Props, are holding a two-day public estate sale of several thousands items from the daytime drama "Passions.”



A wide variety of set decorations, clothing, furniture, glassware and household items from Universal Media Studios' daytime series "Passions," which will end its 9-year run this August on DIRECTV’s original entertainment channel, The 101, will be made available to the public. The sale is taking place at the CBS Radford studio lot in Studio City, CA on Saturday April 5th and Sunday April 6th from 8 a.m. to 4 p.m. PST.



This marks the first collaboration between Universal Media Studios and Premiere Props. A portion of the proceeds from the estate sale will benefit the Entertainment Industry Foundation, one of the leading charitable organizations of the entertainment industry, harnessing the collective power of the entrainment industry to raise awareness and funds for critical health, educational and social issues to make a positive impact in local communities and throughout the nation.



"We are excited to offer the fans of 'Passions' an opportunity to own a piece of their favorite show," says Stacey Ward, Director, NBC Universal Television DVD, Music and Consumer Products Group. "At the same time, we look forward to working with Premiere Props on this event, as well as other opportunities in the future."



“We are delighted to partner with and continue to build a relationship with Universal Media Studios, while offering fans of this iconic show the chance to own a piece of history,” said Dan Levin, Vice President of Marketing for Premiere Props. “’Passions’ has such a strong fan-base and we are happy to be able to give them the chance to own a piece of the show.”



“Passions” was the first scripted drama series to join “The 101” original program lineup on DIRECTV, which includes viewer favorites like “Rock & A Hard Place,” “Supreme Court of Comedy,” “SXSW Live” and “Championship Gaming Series.” “Passions,” which broadcasts three one-hour episodes per week, will end its run on “The 101” in August 2008.

"Passions" is produced by Universal Media Studios and is taped in Studio City, California. The show was created by James E. Reilly and Lisa de Cazotte is the Executive Producer.



About NBC Universal Television DVD, Music and Consumer Products Group

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music and Consumer Products Group manages all global ancillary television business endeavors for The NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special market projects and the NBC Universal Online Store.



About Premiere Props

Premiere Props is the leading marketing memorabilia company to market, authenticate, package, and distribute exclusive movie memorabilia. Since 2001, Premiere Props has represented over 300 movies to date and continues to grow strong. Premiere Props works with some of the largest motion picture studios and independent distributors in the world, such as Paramount Pictures, Twentieth Century Fox, Miramax, MGM, The Weinstein Company, Sony Screen Gems, Lionsgate, TriStar, Spyglass, Alcon and many more.



About “Passions”

“Passions,” the creation of celebrated daytime drama veteran James E. Reilly, has revolutionized the daytime genre with unparalleled ratings growth, ground-breaking special effects and critical acclaim.



Based on the rich history and mystery of the harbor community of Harmony, "Passions" in its 9th season on DIRECTV, explores the lives, loves and losses of four core families: the Cranes, the Lopez-Fitzgeralds, the Bennetts and the Russells, each of whom have their own distinct and diverse challenges and desires.

Passions was the first scripted drama series to join "The 101" original program lineup on DIRECTV, which includes viewer favorites like Project MyWorld, The Fizz, havoc on The 101, and Championship Gaming Series. The series broadcasts four one-hour episodes per week, as well as a weekend marathon of that week's shows so fans can catch up on the action each week.

"Passions" is produced by Universal Media Studios and is taped in Studio City, California. The show was created by James E. Reilly and Lisa de Cazotte is the Executive Producer.



About The Entertainment Industry Foundation

Created in 1942 by Hollywood heavyweights - Samuel Goldwyn with friends Humphrey Bogart, James Cagney, and the Warner brothers, the Entertainment Industry Foundation (formerly Permanent Charities Committee) was established on the belief that the entertainment industry was in a unique position to truly help others.



The Entertainment Industry Foundation harnesses the collective power of the entertainment industry and channels its unique assets to raise awareness and funds for critical health, educational and social issues in order to make a positive impact in our community and throughout the nation



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