322 NW 6th Avenue Suite 200
Portland, Oregon 97209

The Whuffie Factor is a breakthrough book, providing a map to successful online communities. Tara Hunt, a.k.a. @missrogue, writes that money isn’t the capital of choice in online communities, it is Whuffie - social capital – and how to raise it is the heart of this book.

In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections and any recommendation you make will be seen as spam, met with negative reactions and a loss of social capital. As Tara Hunt has found, online success comes from building a community and being part of it – not by pushing a product or service. If you want to learn the secret sauce behind Facebook, Twitter, or YouTube, you have to use them until you love them.

Hunt will lead a discussion on the power of Whuffie in a reception at souk Friday, May 22nd from 7 – 9 PM. The event is free though registration at Upcoming.org (http://twurl.cc/wit) is encouraged.

Thank you to ISITE Design (http://www.isitedesign.com) for their generous sponsorship of this event. And to Davis Street Tavern (http://www.davisstreettavern.com) for catering.

Added by thisKat on May 2, 2009


Mark Colman

I volunteer for a live whuffieotomy. Please sedate me with raw organic awesomesauce before the procedure.


Rofl, Mark. Will be good to see Tara again.