The Social Customer and Social Loyalty July 3, 2012

As *all* customers move their principle default mode to digital and “social networks” there is an opportunity for brands to interact with customers like never before. But are these “Social Customers” different? Once we wanted Brand Loyalty but “Loyalty” is more than providing an incentive to customers based on changing their pen by loyalty or economics.

Taken from the customer perspective, what will the customer expect and how do you re-engineering your business to accommodate the complex mix of ...

customer relationship & loyalty
customer support & management
customer marketing (customer advocacy)
Brand advocates
influencers and trend setters

Official Website: http://www.mashupevent.com/event/social-customer