The Purchase Funnel is Dead: The Future of Shopper Marketing April 2, 2012

Longboard Media, the leading provider of digital advertising across premium shopping sites, will host a one-of-a-kind breakfast seminar and panel for Seattle’s thriving advertising community. “The Purchase Funnel is Dead” will be held on Thursday, April 12 at the W Hotel in Seattle. Special guest panelists will include Megan Tweed from Razorfish and Assaf Tarnopolsky from Tecca.com

Discussion topics include:
•Why the traditional purchase funnel is outdated
•Shopper marketing and the media mix
•Growth of shopper marketing
•Marketing to the mobile shopper
•Retailer adoption
•How e-commerce is changing the way consumers shop

Official Website: http://purchasefunnelseattle-eorg.eventbrite.com/