The Old Model Doesn?t Work Anymore October 28, 2005

AMA Hot Topic Series
The Old Model Doesn?t Work Anymore: How Consumer Controlled Media Is Re-Shaping Your Online Go-To-Market Strategy

October 28 - Chicago
November 11 - Scottsdale
December 2 - New York

Overview

The truth is, marketers have never had an easy time breaking through the clutter and reaching their target markets ? ever. In this era of ever-increasing marketing accountability, marketers are accountable for more than results, you need to be aware of how consumers from around the globe and across the street are interacting with your brands and conversing about your products. Consumer-led marketing is changing how customers interact with your brand and transforming your business. Are you prepared?

The American Marketing Association Hot Topic, The Old Model Doesn?t Work Anymore: How Consumer Controlled Media Are Re-Shaping Your Online Go-To-Market Strategy, will give you an eagle?s eye view of the time-shifted, networked and high power forms of consumer based marketing and how they are changing your marketing landscape. Speakers on topics ranging from Podcasting and RSS to Online Word-of-Mouth Marketing, Social Networking and Power Laws of the Internet will provide you with a high level diagnosis of marketing today and a detailed analysis of how to channel these new consumer-connecting media to benefit your marketing organization.

Check out http://www.marketingpower.com/htccm or email [email protected]