'The New Rules of Marketing and PR' with David Meerman Scott September 30, 2009

How to use social media, blogs, news releases, online video, and viral marketing to reach your buyers directly

For decades, marketers have relied on buying expensive advertising and begging the media and analysts for coverage. We interrupted "prospects" with our egotistical "messages," in the hopes of generating interest from buyers (who usually ignored us anyway).
The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume.

Learn how to leverage the potential that Web-based communication offers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling stories and ideas, get those stories and ideas to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.

Speaker:

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, which is being published in 24 languages and the new hit book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder. David has presented at industry conferences and events in over forty countries. Check out his blog at www.WebInkNow.com or download his free ebook at http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf.

The cost includes a light dinner and a copy of David's book and is $40 for members and affiliates, $20 for students, and $50 for non-members in advance by Sept. 23rd ($10 more within 7 days or $15 more at door). Space is limited so please register early.

Official Website: http://strategyplus.org/chapters/Boston.php