The Future of Targeted Marketing: Micro-efforts with Macro-thinking November 18, 2008

As audiences demand more personal attention in their consumer relationships, successful sales and marketing require targeting these consumers with creative niche efforts. One area where this trend has manifested is the broader use of microsites - campaign-specific webpages that we've all seen, maybe even built.

Where microsites often fail, however, is in a lack of macro-thinking - they serve a limited function and leave no opportunities to build a larger relationship. This presentation will impart key insights on how applying strategic big-picture thinking in the use of microsites can improve the quality of your sales conversations.

Moderator: Phil Topness, Engagement Manager, Ascentium

Speakers:
Brad Smith, Executive Director, Webvisions Conference
Mike Caplan, Director of Client Services, Ascentium
Theo Spanos, Channel Marketing Manager, Intel

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Official Website: https://db.sao.org/calendar2/event_description.htm?eventID=11/18/08